Scaling content adds a new way to use content in all the information you gather in your business. You may already be doing a lot of this without realizing it is content scaling. Ideas such as repurposing, sharing, and curating have been around for a while. But, often it’s not done with much intent. Content scaling allows you to start thinking of your content strategy in a new light and affects content creation positively.
Improved Idea Generation
Scaling content forces you to give each piece of content a lot more thought and consideration and planning ahead. With the additional planning and remaining of the content, you will come up with more ideas because you aren’t thinking of each piece of content as one thing anymore.
Instead, each piece of content becomes not just a blog post, but research for future pieces of content such as an eCourse, or a video education series, or a podcast. Now that you can look at content differently you’ll be able to bring more creativity to all the content ideas that you generate.
Get More Bang for Your Buck
By strategic rewriting, reformatting, and reusing the content that you have spent a lot of time, money and effort creating, you’ll actually get a lot more bang for your buck.
If you can pay a content creator for 40 or 50 pieces of content each month, based off your product funnel and the information you want to impart on your audience, and then each of these pieces of content are recreated into other formats, and each new creation is shared multiple times on social media, via email marketing and via your affiliates, how much more will you earn off each piece of content?
Get Your Ideas to More People
When you spend time reproducing your content into many different forms, and even languages, and sharing it often through social media, email marketing, and other means, you’re going to get your ideas to more people than you did before.
The more people who see your information, the more leads you’re going to get, and the more creditability you will get for the work that you do. Strategic content creation, curation, and sharing across multiple networks will work in concert with your overall marketing plan.
Develop Thought Leadership
One of the ways in which you become a sought-after person in business is to become a thought leader. Scaled content allows you to become a thought leader by helping you make the most of the content you are creating, plus the content other people have created through curation.
By showing others your expertise through sharing your thoughts on other people’s content, and choosing the right content to share with your audience from other authors, you will become known as a thought leader within your community. This can boost your credibility exponentially among your audience members.
Make Competitors Allies
A great way to bring competitors to your side of the road is to start curating their content. Share their content with your audience with your commentary and thoughts. You can use as much as 50 percent of your content as curated content as long as you add in your own thoughts, link to and provide attribution to the original creators of the content.
Now competitors will see what youíve done and they may feel a need to comment on what you said, or bring you into a cross-blog conversation that can bring you brand new traffic from their audience. Plus it turns your website or blog into a hub for information revolving around your niche, a one-stop shop for your audience to find the information of the day about your topic.
Multiply Your Message
Once youíve developed a piece of content in any format, you can immediately multiply the message by reproducing it into new formats. You donít want to copy and paste the information into a new format; you want instead to use the work as research, and reimagine it into a new format.
The blog post becomes a slide share, and the slide share becomes a YouTube video, and so forth. Use some creativity when moving content to a new format. You want to consider the personality of the network that your content will be pushed out to when crafting the new format. Also, give the new format some of its own personality and creative changes to ensure that it’s not cookie cutter.
Become a Global Brand
Most people read content or use content only in their own language. If you want to reach other audiences in other languages, you can duplicate your content into new languages by having it translated into entirely new websites. This will attract the audience you want to promote your products and services to.
Donít just use the same content in a different language, but also be sure to consider the values and personalities of the audience that speaks that language. You may need to change more than just the words to make it work. However, adding more languages can boost your selling potential and your reach. Consider English, Spanish, French, German, and any language that has freedom of use and purchasing power on the internet.
Empower Brand Ambassadors
Affiliates, employees, contractors, friends, colleagues…they all need to feel as if they can share the work that you do without concern. Make it easy for them to share your content in their own words on their social media accounts, blogs, and among their contacts.
Push out content that can be edited by your affiliates, employees and contractors to make it original yet still carry the message you want to get out. Teach them how to use the information to make the most of it.