Scaling content creation enables you to get the most out of the content that you spend money, time and resources on. Plus, it allows you to pad that with other people’s content to bring to your audience a plethora of content that adds value to them and helps them to make purchase decisions.
Use Curated Content
Collect content that you believe your audience will be interested in as well as content directly about your brand that you did not author. Include content that is about your niche, and not your brand directly, and other topics you feel that your target audience will find educational, useful, and valuable.
* Share curated content – Be sure to share this content as heavily as you do your original content in order to keep your audience engaged and informed. The great thing about curated content is that it enables you to participate in discussions across the web. It adds interest of your brand by those authors and allows you to impress your audience.
* Know your niche – To properly curate content it’s important that you understand your own brand and niche enough to choose the right content to curate. Plus, it’s important to always give the right attributions and credit to the original author. Never post the content to your website. Post a small blurb, your thoughts and point of view about the content and a link to the original source.
Repost Original Content
It costs a lot of money, time and effort to create content for your niche. You need content for everything, and every platform and every form, and you need it on a regular basis. If you’re not repurposing and reusing some of your content, you’re not getting the most out of your investment.
* Share more than once – Sharing new content on social media needs to be done more than once to ensure it gets maximum views. With the way social media works, on a feed system it is likely only a very small percentage of followers, or likes, will see the share more than once, or even once. Share each new addition to your content at least three times a day.
* Use older content – Alternatively, if an issue comes up that the old content piece answers then go ahead and share it again, even if it’s months old. It’s also okay to update the content first to be more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at that time, share away.
Use Multiple Platforms
You probably are part of many different online communities and networks – Facebook, Twitter, Pinterest, Facebook groups, forums, groups and so forth. Make sure to take advantage of this fact. While it’s true that some of the audience will be the same on each network, if you find a fresh way to share the same content throughout all these platforms then you can share the same content.
* Edit for network personality – The important thing to do here is to be sure to craft each message a little differently for each network. For example, you might want to share the content in a more visual way on Pinterest than you do on Twitter. Plus, each network has a different personality. Make the content fit the personality of that network for best results.
* Use different formats – This is just repurposing content, which you hopefully already do. A blog post becomes a slide share, becomes a video for YouTube, and becomes a podcast for iTunes. It really is that simple to reuse your content. After all, the format doesn’t change the research you’ve already done. You’re just changing the format and sometimes the mood of the research to participate on multiple platforms.
A lot of work goes into creating the content that you use to market your business. You may as well get the most out of it by repurposing it for multiple channels.