About Me


So, who am I, why am I running around on the internet shouting and why have I flagged you down to my site.

I am a digital marketing ninja (I always wanted to be called a ninja for something and as I am making up my own job title – I choose Ninja). I am a professional executive and life coach, and also a budding writer

I’ve never been very good at getting into, or fitting into a box, so that’s as close as you’ll get me to categorising what I do into terms worthy of a LinkedIn profile.

More simply put, I work with people who are following their dreams, building businesses and designing lives around things that are important to them.

I feel privileged to take part in their successes and moved each time I see someone achieve BIG things. I am seriously passionate about what I do, I love it – I feel blessed that I get to wake up most mornings, strap-on my daughter, Heni, walk my little dog, Disa, enjoy the countryside and then head home to crack on with my day’s work on my terms.


Blog: Read.Listen.Watch


Why Personal Boundaries Are Important

Why are personal boundaries important? You can’t possibly ensure that your relationships are trustworthy and respectful unless clear personal boundaries are in place. It’s a way that others know your limits and dictates what their behaviour will be when they’re around... read more

Using Digital Storytelling to Evoke Emotion

Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The aim is to weave a compelling story that pulls the reader in so that they really care about the outcome of the story. The more... read more

Key Performance Indicators You Need to Track

As you seek to improve your conversion rates, you’ll realize that real-time marketing offers an excellent solution to improving lead gathering as well as conversion rates. One of the reasons conversions go up is because your audience starts seeing you as real.... read more

How to Turn Your Best Customers into Your Biggest Assets

Most consumers trust their friends, family, influencers and experts to make recommendations about products and services to them. In addition, there are many ways to make recommendations – from online testimonials, to affiliate links, to direct mentions from the... read more

How to Scale Content Creation

Scaling content creation enables you to get the most out of the content that you spend money, time and resources on. Plus, it allows you to pad that with other people’s content to bring to your audience a plethora of content that adds value to them and helps... read more

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